Selected work07 / 10
Towards a National Partnership
A black-and-white poster series for a public campaign on the rule of law and civil peace.
01
The challenge
A public-interest campaign had to make legal reform and civil peace feel personal and urgent, in a crowded street-poster environment.
02
The idea
Hands tell the story. Open palms, joined hands and the scales of justice are set in high-contrast black and white, with a single red headline carrying each message.
03
The execution
A series of Arabic poster messages, wide-format banners for events and social media adaptations, co-branded with the campaign partners.
04
The impact
A visual system strong enough to carry the campaign across print, outdoor and digital without losing its voice.
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