forall

A cart-shaped monogram in teal for a retail chain that wants to feel modern.

The challenge

A retail markets company needed an identity that worked as a small cap embroidery and as an entire store's paperwork.

The 'f' becomes a shopping cart. One mark, horizontal and vertical lockups, a teal-and-navy palette and clear typographic rules.

Logo, horizontal and vertical versions, colour variants, business cards, caps, polo shirts, receipt and payment vouchers.

A complete identity kit, from the uniform to the receipt book.