Ashley Furniture

A delivery truck, a social feed and gift mugs that all speak with the same orange voice.

The challenge

Keep a global furniture brand consistent across local touchpoints: delivery trucks on the road, seasonal social posts and customer gifts.

Own the orange. The house mark and the brand orange lead every piece, from a truck side to a New Year or Christmas post.

Truck livery, seasonal and promotional social media sets, in-store campaign visuals and branded mug packaging.

One recognisable look whether you meet the brand on the highway or on your phone.