Charcoal & Wood

Kraft bags and ember rings for a natural barbecue charcoal brand.

The challenge

Give a 2 kg bag of charcoal shelf presence and a premium feel without losing its rugged, natural character.

The ember ring. Concentric orange-and-black circles, a glowing coal seen from above, become a mark that works in English and Arabic alike.

Logo, bilingual packaging for the Kanoon range and business cards in the brand's orange.

A bag that tells you what is inside, and how it will feel, before you light it.